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JOGG

JOGG (Young People at a Healthy Weight)  is a movement which encourages all people in a city, town or neighbourhood to make healthy food and exercise an easy and attractive lifestyle option for young people (0-19). It focuses on children and adolescents themselves, along with their parents and direct environment. JOGG advocates a local approach in which not just the parents and health professionals, but also shopkeepers, companies, schools and local authorities join hands to ensure that young people remain at a healthy weight. The Dutch JOGG-approach is based on the successful French project EPODE and consist of 5 pillars :

– Political and governmental support

– Cooperation between the private and public sector (public private partnerships)

– Social marketing

– Scientific coaching and evaluation

– Linking prevention and healthcare

Currently 75 municipalities in the Netherlands are using the JOGG approach to promote a healthy weight among their youth. At national level JOGG is coordinated by the  foundation Jongeren Op Gezond Gewicht, based in The Hague. Former Dutch politician Paul Rosemöller chairs the foundation and is the national JOGG ambassador.

 

Institutional partners :

The Netherlands Nutrition Centre Foundation

The Netherlands Institute for Sport and Physical Activity

The Netherlands Heart Foundation

Dutch Olympic Committee*Dutch Sports Federation

The RIVM Centre for Healthy Living

The Association of Community Health Services

 

Scientific partners :

VU University Amsterdam

Windesheim University of Applied Sciences

 

Private partners :

Albert Heijn

Friesland Campina

Nutricia

Unilever

Zilveren Kruis Achmea

 

Coordinator

Central Coordination Team, JOGG

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