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PAIDEIATROFI

The aim of the Paideiatrofi-programme is specific and clear: the education of the population towards a healthy and balanced diet to reduce the childhood obesity rates in Greece. It helps children and their whole family to change their lifestyle in a radical and sustainable way.

Most decisions regarding nutrition (purchase of food, frequency and quality of meals etc.) and exercise (movement methods) are made within the family. However, the municipality is the center where the majority of daily activities are developed and where the family gets in touch with a variety of social entities such as education (schools etc.), work, health, transportation, physical activity (sports clubs). It is therefore essential to take action at local level and in cooperation with all the local stakeholders related to children and their families.

Paideiatrofi is a community-based intervention programme prompting a lifestyle change. Both collectively and individually, citizens are informed of the obesity issue, whilst not stigmatizing overweight persons. Paideiatrofi uses a positive, concrete and step-by-step apprenticeship of nutritional balance & physical activity.

It is a long-term programme, embedded in the reality of daily life and taking environment and other constraints into account: time available, time spent at home, budget and product availability. The messages of the program are based on scientific recommendations (national recommendations, scientific & medical associations…).

Paideiatrofi is currently active in 6 cities in Greece.

 

Institutional Supporters: Ministry of Culture and Sports, Intermunicipality Health & Welfare Network

Scientific Supporters:

Financial Supporter: The Coca-Cola Foundation

Coordinator

Helena Stamou is the National Coordinator of PAIDEIATROFI programme in Greece and is holding the position of Managing Director of Nostus Communications & Events Ltd since 2007. She has a 20 year old experience in the communications and marketing industry in Greece and abroad and from the first moment she was determined, that a prevention programme such as PAIDEIATROFI should be implemented in as many cities as possible in Greece helping Greek families and their children to improve their healthy lifestyle. Helena is a member of a) Athens Communications Institute, b) International Public Relations Association, c) PR World Alliance d) Greek Women of Wine.

Helena STAMOU, Programme coordinator

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