Nestle Healthy Kids
Enabling Healthier and Happier Lives
Our Purpose : Enhancing Quality of Life and Contributing to a Healthier Future
OUR COMMITMENTS IN THE MIDDLE EAST
OUR COMMITMENTS IN THE MIDDLE EAST : Focus on Children Nutrition
NESTLE HEALTHY KIDS PROGRAMMES MIDDLE EAST – RECOMMENDATIONS
• Overweight and obesity, as well as their related non-communicable diseases, are largely preventable.
• Eating habits are not innate but rather a learned behavior.
• Through interventions we can set the foundation for establishing sound nutrition and healthy lifestyle among our children.
• Scientific evidence and publications are key for credibility.
• Evidence has shown that the earlier the intervention the better the outcome: Kids will carry these behaviors into adulthood and will grow up healthy and impact generations to come.
• Sustainability is key. The ultimate aim is to contribute to changing policy for the long term.
• Amplifying communication through partners, schools, parents, caregivers, community, social platforms.
• Climate of trust and collective effort between public-private-academia/experts partners is the foundation for the impactful roll out and expansion model.
• The involvement of the community plays a big role in behaviour change and sustainability.
• Continuous measurement and publication is a strong indicator of behaviour change and true impact.
KEY TOPICS DISCUSSED
A. Partnership Recommendations (with focus on Physical Activity)
1. Mobilize early on other entities (private, public…etc)
2. Partner with public and private sectors
3. Engage Ministries of Sports to include PA into the strategy + MOE + MOH + Youth + Mass Media
4. Partner with retailers – Sports brands/redeemable framework + loyalty programs
5. Identify relevant influencers
6. Define rules of engagement, Partnership Ethos
B. Communication & Marketing
1. Leverage our existing social and digital platform to communicate all Healthy Kids assets/achievements
2. Create consumer friendly, creative and easy to apply health messages, inspired by the evidence based science that exist in Ajyal Salima
3. Advocate to stakeholders: Full fledge communication that sheds light on our purpose, commitments with focus on children nutrition, and kids programs to facilitate visibility, advocacy, collaboration build on trust
4. Advocate to enhance policies: Lebanon example (Canteen and inclusion in the MOE’s curriculum).
5. Establish a parterns’ sharing platform to share best practices, and success stories
6. Amplify resources and address budget, work closely with partners
1. Involve parent committee at school/community
2. Consider a project similar to Lebanon example: Community service projects
3. Prioritize budget allocation on activities for greater amplification and impact
4. Write up a document on advocacy and replication: with science and data (Lebanon: school curriculum,
school shop. Jordan: women ran healthy kitchen model vs. other models? Palestine: woman ran canteen
vs. non woman ran canteen) and a paper on parental involvement?
5. Apply best practices: school garden model (slide 12)
6. Encourage students to develop tools in school workshops – self financing/overcome budget
D. Measurement and Evaluation
1. Use multiple measurement instruments and identify research areas to get validated tools for
parents and/or kids to help them adopt healthy eating habits and lifestyles
2. Involve parents – Focus groups for example
3. Continue to have publications
Ideas to Involve Parents & Communities
• Provide information to parents on a regular basis (e.g. newsletter, brochures, e-learnings, webpage with information, apps)
• Organise information meetings with health experts for teachers & parents about healthy eating & physical activity
• Encourage parents’ involvement in practical activities with the children: cooking, physical activity, vegetable gardens (at home, in schools & community)
• Local authorities are encouraged to support schools in the creation of health promoting schools
• Communities: make better use of their traditional and local foods (e.g. vegetable gardens in the communities)
• Involve local sports clubs or use sports facilities of schools/community to promote physical activity after schools (with parents
• Invitation of parents to school in order to have a healthy traditional breakfast prepared with local product
• Organization of a football game in the municipality’s sports’ court, with the collaboration of its main trainer
• Sports competition with neighbouring school and/or of a “Healthy Kids” marathon in the village
• Preparation of a play prepared by the teachers and the schoolchildren explaining the benefits of fruits and vegetables, presented in front of parents
• Outdoor activities in village streets, where kids distributed water bottles and pamphlets to people passing-by or driving while explaining about water benefits